Monday, September 24, 2007

6 Reasons Link Building is Harder in 2007 than in 2001

I would like to share with you top 6 reasons why I believe link building is harder in 2007 than in 2001

  1. Some (not all) webmasters have abused link building through link exchange in high volume with junk sites. In my opinion, this is Google's fault because they revealed their Pagerank scoring system based in part on link popularity instead of keeping it hidden like so many of their other technologies. Google opened this proverbial pandoras box providing a means to game the Pagerank scoring system.
  2. You all have received an irrelevant link exchange request. If you know how to read between the lines, you realize that irrelevant link exchange requests are part of today's Internet - and that there are still quality link opportunities out there through relevant link exchange. But not all webmasters think that way anymore.. many webmasters have become frustrated with irrelevant link requests and some have thrown up their hands and said "no more" which is putting the baby out with the bathwater in my humble opinion. These webmasters who have given up on link exchange are missing out on some quality linking opportunities (see my reason 4 below where I tangent on a way to cut down on requests via email).
  3. 98% of what I read about link exchange on today's web is flat out false misinformation and/or webmaster paranoia. There is so much inaccurate information regarding link exchange on the web today, it confuses webmasters who don't know what to believe. Some simply say "I won't do it because Y blogger said X".

    In the past week, I have seen article and blog topics along the lines of "link exchange will get you banned in Google" and "Matt Cutts said don't link exchange". Both completely false statements. The truth is that link exchange in slow natural volume with quality sites related to your own builds traffic to your site both via the links themselves, and through search engines rankings based in part on link popularity. Matt Cutts has never stated "do not link exchange". I read the conference transcripts and I watch his blog. Matt has indeed stated "there is such a think as excessive link exchange". Matt has also stated "avoid irrelevant reciprocal links". Google knows webmasters acquire quality links through relevant link exchange. But most webmasters don't realize this.. if it's been blogged by Joe SEO Expert, many webmasters believe it. This spreads false information causing webmasters to abandon this classic link building method.
  4. Link exchange is a mind numbing time consuming data management challenge. And although there are editor based software scripts and application services on the web that manage the tasks for you while allowing you to maintain editorial discretion, many webmasters are paranoid to use any software because they fear "it will get me banned by Google". Paranoia surrounding what Google thinks affects webmasters decisions to link exchange; "I won't link to you because you are using X software". When all the while, there is documentation in Google webmasters forums indicating that Google views link management software and scripts as CMS's.. it's HOW you use the software and not necessarily which software you use. However, unless the webmaster is reading these facts in an official forum maintained by a major search engine, webmasters are more inclined to believe the next paranoid blogger statement without questioning it's validity. "I read about it on the Internet so it must be true!"

    Many sites who do participate in relevant link exchange and use quality link management software publish "suggest link forms" to take the hassle out of fielding link exchange requests. Watch for those forms. Use them when the link exchange is deemed relevant. There is nothing wrong with them and you are more likely to get a response to one of those forms than a direct email which we all agree are time consuming to deal with.

    Here's a quickie tangent and tip and then back on topic: Suggest link forms are considered to be "low hanging fruit" for professional ethical link builders. Find them by searching keywords related to the site + link exchange such as "motorcycle parts suggest link" or "motorcycle parts add link" instead of sending email.
  5. Some webmasters who have read way too much misinformation about link exchange are doing it for SEO when they should be conducting link exchange as a traffic building and branding function. Sure it's ok to benefit from the SEO benefits but folks who send email demanding a link from "PR 3 or higher" as Beren suggested above are wasting their time and linking for all the wrong reasons. Folks, if you can get a quality link from a site that will benefit the end users of both sites, GET THE LINK regardless of PR or other metrics.
  6. As other marketing methods become successful, webmasters are more apt to try them, especially those that promise lots of links overnight without much effort by the webmaster. In this world of drive thru's, overnight shipping, and downloadable movies, webmasters want it now. However, it's the slow natural method of acquiring links that is exactly what the search engine Gods are always watching for. As other methods come under fire such as paid links, I think you will see webmasters return to their marketing roots and explore relevant link exchange.

Three most important things webmasters need to know about link exchange

Editorial discretion

Google's Search Engine 125 patent cites "gaining links from documents without editorial discretion on making links" as a primary indication of "attempts to spam a search engine." Translation: maintain editorial control when making links. That's easy. Avoid software or services which guarantee links. Maintain editorial discretion always and don't allow a full duplex link exchange software to publish links you have not approved. There are many editor based software and scripts out there. Avoid the full duplex products.

Relevancy

The Google patent states "A sudden growth in the number of apparently independent peers, incoming and/or outgoing, with a large number of links to individual documents may indicate a potentially synthetic web graph, which is an indicator of an attempt to spam ... this information can be used to demote the impact of such links." Translation: Don't link to sites irrelevant to your own. Who you link out to says a lot about your linking strategy.

Volume

You may read about "natural volume" but rarely does anyone translate that into English.. how many link exchanges is too much? Google's patent on the subject says "While a spiky rate of growth in the number of back links may be a factor used by search engine 125 to score documents, it may also signal an attempt to spam search engine 125. Accordingly, in this situation, search engine 125 may actually lower the score of a document(s) to reduce the effect of spamming." … it goes on to say "The dates that links appear can also be used to detect 'spam,' where owners of documents or their colleagues create links to their own document for the purpose of boosting the score assigned by a search engine. A typical, 'legitimate' document attracts back links slowly."

So how do you fly under that "excessive link exchange" guideline recently published by Google? Easy. Avoid software or services that make links for your site in high volume. That means avoid the service that offers 500 links for $50. Instead, obtain links one by one over long periods of time (this is exactly what ethical link exchange facilitates). Example: get 1 link today, no links for the next four days, 3 the next day, 1 the next day, none for the next five days, 1 the next day, none for two weeks, 5 the next day, and so on.. That is natural volume.

Hard disk space is very cheap these days. You can bank on the fact that all of the search engines are trending how often you obtain links! Every time a search engine crawls your site, your site is being forensically probed in manners you never dreamed possible. It's worse than a rectal exam. Don't give a search engine any reason to penalize you. That means slow natural volume when obtaining links through link exchange.

Hopefully, some of the information above will get some webmasters rethinking link exchange as a perfectly acceptable marketing method in 2007.

Wednesday, September 12, 2007

Keeping count of happy campers

When an employee wakes up in the morning, and looks forward to going to work — that is the simplest test of knowing that an employee is motivated. Many look at this the other way around, looking at who is willing to work late as a reflection of employee motivation. I look at it at the start of the day, not at the end of the day.

Everybody is well aware of the need for employees to be motivated. Well directed and motivated employees drive enterprise performance. The topic has been analysed extensively, and in many companies, the range of coffee types in a company cafeteria have been credited to help drive employee motivation! If a company has to rely on a coffee selection for motivation, then unfortunately the basics have gone missing. In my view, it’s relatively simple with three or four simple drivers.

Fifty per cent of motivation comes from compensation, and the right compensation mix between fixed and variable. It’s the variable that drives the individual to compete and perform. And that the review of compensation/performance is done fairly on an annual basis. This includes looking at compensation across the organisation and outside. I don’t think that employees expect the employer to be the best pay master, but at least competitive.

The next motivation driver is who you work for, and who you work with. If you respect your boss, and have a good working relationship, that’s another 30 per cent of credit on the motivation side. What makes a good working relationship is a topic in itself. However for today’s purpose, I would simply summarise it as follows — a good boss is one who leads from the front, is honest, hard working, willing to listen but still at the end of the day will lead and take the easy and tough decisions, who operates on the basis of fairness, who is not abusive, who is willing to empower and provide authority, and ultimately rewards and recognises success.

Depending upon the level within the organisation, medium to long term carrier opportunities contribute to another 10 per cent-20 per cent. To be honest, too much is made of this. Very few employees have the ability to appreciate the medium to long term career opportunities. I have stayed with the same employer for 22 years — very few have this kind of patience. The small group who do, are easily recognisable and they operate from a entrepreneurial mindset rather than employee. In any case for what gives them kicks is quite different from a regular employee.

And the final 10%, I would put to what we all call hygiene factors such as physical work environment, HR administration. This used to be important a few years ago, but this aspect is so well understood and fixable with small investments, most companies have taken care of this.
Just as I indicated at the start of the article, I had a very simple test of how one feels about work every morning as a good indication of motivation. There’s another simple one at the end of a year — even better than an employee satisfaction survey. If at the end of year, an employee looks at his CV and he/she believes that not only has value been added to the organisation, but to his/her own professional track record, then we are sure we have a motivated employee with us, another happy camper!

Learning lessons from company history

Forging stronger bonds with customers and employees will be the biggest payoff

History is more or less bunk, declared Henry Ford in 1916. The company that bears his name is not so dismissive of the past. Ford’s website has a prominent heritage section captioned “Automotive history begins here”; visitors can also call up a splashy site created to celebrate the carmaker’s centenary in 2003.

Ford is not alone in seeking to capitalise on its history. Bruce Weindruch, founder of The History Factory, a “heritage management” firm that helps companies to document and exploit their past, says that his firm is growing by 30-40 per cent annually.

Coca-Cola opened a new corporate museum in Atlanta, Georgia, that is expected to pull in more than one million visitors annually, paying up to $15 each. Attractions include the first Coke cans to go into space, a functioning bottling line and a tasting lounge.

Harley-Davidson is due to open a $75 million museum in its hometown of Milwaukee, Wisconsin, in 2008. Exhibits include Elvis Presley’s motorcycle and a 13-footlong bike known as King Kong. The firm is expecting 350,000 visitors a year.

The benefits of knowing your corporate history can be very practical. Disney constantly mines its archive of old films, observes Christopher McKenna of Said Business School. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle and the new Fiat 500 are obvious examples.

Stacey Schiesl, director of the Harley-Davidson museum, says designers use the company’s collection of historic bikes as inspiration for new products.

But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness: brewers and bankers are fond of flaunting deep roots.

Younger companies can use history, too. Before giving up their old jobs, the founders of innocent, a British drinks firm formed in 1998, sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labelled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history; the firm now uses the story to illustrate its folksy image.

Pliable though this sort of history must seem to purists, companies still cannot dodge difficult episodes in their pasts. Transparency is a must. Union Carbide, a chemicals firm, has a link to information on the deadly Bhopal gas leak in India on its home page, for example. Far more prosaically, CocaCola does not shy away from the failed introduction of New Coke in 1985. “It’s like kids looking at the dirty words in a dictionary,” says Weindruch: people will notice if the awkward bits are missing.

ENFORCING BRANDS WITH EMOTIONS

Top advertising firm Saatchi & Saatchi advocates a radical change in the financial relationship between agency andclient, proposing that fees must be tied closely to a demonstrable rise in client sales rather than just the campaign cost

To be loved, says Kevin Roberts, you have to “give of yourself ”. But the worldwide chief executive of Saatchi & Saatchi, the agency network, is also happy to conscript others into the effort. In conversation, Roberts enlists Jack Welch, the former chief executive of General Electric, footballer David Beckham, hotelier Rocco Forte and even God in support of his theories.
To witness the man in full verbal flight can be a heady experience, and something of an acquired taste. Roberts articulates his perennial theme of the importance of building emotionally compelling brands — he calls them “lovemarks” — in the kind of rhapsodic language apt to trigger eye-rolling among cynical observers. Even his accent is disorienting.

There are hints of Roberts’ birthplace in Lancaster, northern England, his New York workbase and Auckland, New Zealand, where his family have lived since 1989. The 57year-old recently passed his 10th anniversary in the top job at Saatchis. He moved to the agency from the client side, where he had been chief operating officer of Lion Nathan, the Australasian drinks group, head of Pepsi’s Middle East operations and had worked in the region for Procter & Gamble.
Asked how his lovemarks message is received in clients’ boardrooms, he says: “Boards feel great about this language. It’s middle management that has the problem. Brand managers will say, ‘We don’t know how to analyse that. We didn’t learn it at MBA school’. But at the board level, there is a strong sense that emotion and inspiration are the things which add value to a company’s brands.”

After a period during which it seemed that Roberts’ philosophy, like his books, would be confined to the coffee table, Saatchi & Saatchi has enjoyed an impressive run of success in the US.

Leading the way

Saatchi — the shorthand name for the network, as distinct from M&C Saatchi, the rival network founded in the 1990s by a breakaway team — won US accounts from retailer JC Penney and Wendy’s, the fast food chain. Internationally, Sony Ericsson, the handset maker, has also assigned sizeable chunks of its international advertising budget to some of the 153 offices in the Saatchis network, which is owned by Publicis, the Paris-listed marketing services group.
The commercial upturn is reflected in its creative record. Saatchis New York was the most successful individual agency office at this year’s Cannes Lions, the industry’s leading awards. Like all networks, performance has varied by market.

Notably, Saatchis’ London base — the heart of what was once the world’s largest advertising group — has experienced client losses and management upheaval.

Nonetheless, the agency’s generally positive trajectory has not gone unnoticed by rivals. While some scoff at the idea that conceptualising, rather than creative work and strong local management, lies behind its success, others say lovemarks has at least provided Saatchis with a distinctive calling card to present to prospective clients.

One international agency executive says: “I think lovemarks is facile and empty as a concept — show me one lovemark that Saatchis has actually produced. But everyone wants to be loved and I think the Wendy’s win was absolutely driven by the lovemarks philosophy.”

Another of Roberts’ initiatives has been embraced less unreservedly by his clients. He has been pressing for radical change in the financial relationship between agency and client, proposing that fees are tied much more closely to any demonstrable rise in clients’ sales that can be attributed to its campaigns.

The rationale for such a change is that the traditional blocks of agency remuneration — fees reflecting the hours worked for a client or a commission on the total campaign’s expenditure by the client — have been steadily eroded. Procter & Gamble, arguably Saatchis’ most important client, moved to performance-related practice early.

Roberts admits it has been hard to persuade other advertisers to follow suit. “I thought that after P&G, the world’s biggest advertiser, changed, everyone else would. The only point of advertising is to sell more stuff.

“So the more we help sell, the more money we as the agency should make. Yet clients and agencies are anxious not to suffer financially from a new type of risk-reward relationship. The problem we have got is that the procurement people in the client organisations only want to talk about hours they are being billed for.

“We are not progressing as fast as we would want in this respect. But advertising is a conservative industry, the most conservative I know.”

Unconventional

In that respect, Roberts is atypical. Last month, he was involved in a unconventional management reorganisation at Saatchis and Fallon, another Publicis-owned agency. Saatchis’ US run has contrasted with the disappointing recent record of Fallon in the US. In the UK, the position has been reversed, with Fallon outshining Saatchis.

Under the plan, a single executive — Robert Senior, the former head of Fallon London — will be responsible for both agencies in the UK. A similar role will be created overseeing both agencies in the US. Outside these two markets, the Saatchis network will operate unchanged.

The scheme has none of the characteristics of a conventional corporate merger or cost-cutting drive. Instead, it is claimed that joint management will ‘reinvigorate’ each agency. Nevertheless, the structure rubs against the grain of an industry in which the tribal loyalty of staff tends to be first to their own office, and only later to a shared network or holding group. For many, it is enough that the move has given Saatchis a well-respected head for its London operation, a post that was vacant for several months. Characteristically, Roberts makes grander claims.

At the time of the announcement, he told the “The first thing you will see is that Fallon will be restored to its glory in the US. And in the UK, within the next two years, Fallon and Saatchi will be market leaders for creative, growth and new business.”

Richard Pinder, chief operating officer of Publicis, the advertising network which has the same name as its parent holding group, says: “This is a sentiment-led business. I have no doubt it is going to be easier to attract clients and talent if you’re associated with an office on a winning streak such as Saatchis New York rather than Fallon, which has had difficulties in the US.”
That belief will be tested. If Roberts’ ambitious targets for Saatchi & Saatchi and Fallon are not met, it will take more than verbal flourishes to satisfy his critics.

Thursday, September 6, 2007

Managing strategic projects with finesse

Almost 60 per cent of company projects/initiatives fail or are not completed on time. Considering the management time, energy, and money firms put into projects, it’s a shame. There are a number of reasons, for failure. But let’s begin with a few simple things.

Firstly, people are never clear what a project means. Often, operational activity is c
onsidered as a project. For example adding new customers in a year is not a project, it is an operational activity. Setting up a new plant, a new business or a new IT system are some examples of projects. A simple definition of a project is something that has dedicated people and financial resources, to be completed in a certain time frame.

Then the issue comes up on figuring out what is the current list of ongoing projects. Unfortunately in my 22 years of consulting experience across the globe, I am still to find an organisation that has a handy list of projects going on within the organisation. It is also important to recognise that projects are done at the end of the day to help deliver strategy. It is therefore critical that all existing projects, and potentially future ones, are mapped to strategy to ensure they will add value, and that a firm is not doing projects for the sake of doing projects.
Now comes the important issue of sponsorship and staffing. Unfortunately this is a fact of business life — what is important to the boss, is important to me. Therefore it is key that the projects have senior executive sponsorship. Two or three key projects must have the sponsorship of the CEO. These are obviously ones that can provide an inordinately high benefit to the organisation in terms of cost, or revenue. Then the next in line to CEO must at least take the role of sponsoring one or two projects and must be held accountable for their success — both from a career development standpoint, and their bonus. Projects should be allocated to them based on their area of strategy responsibility as there is a direct link between the benefits of the project and their strategy getting delivered. This also creates accountability — if the strategic objectives can get delivered without the project getting completed on time, then why did they sponsor or recommend the project in the first place?

Let’s not confuse sponsor with project manager. The project manager is one who has the responsibility of completing the project and managing it on a dayto-day basis. Often significant errors are made here in selecting the project manager, and in my view, at least 50 per cent of project failure is due to this. For example, having a project manager on a new project who has just come off a failed project and has low credibility is a bad selection.

Similarly, selecting internal audit guys to run projects is a another bad selection — who wants to talk to internal audit! So pick the right person — somebody who is bright and a future leader. Lastly the team under the project manager needs to be clearly identified. They don’t have to be full time, but their roles need to be clearly defined, and they need to be incentivised for the success of the project.

Nobody has ever got fired for messing up a project. Maybe it’s time to put into practice some of the above, and hold people accountable ?

Sunday, August 12, 2007

How to make online money$$$$$

Making money online is a dream for many, but the simple fact is that it’s often just as tough as making money offline. Due to requests, we’ve put together a list of the most popular money making methods today, many of them focused on blogging and peer production.

A word of caution: for the sake of completeness, we’ve included a small number of sites that have been criticized for their ethics. If it sounds too good to be true, it generally is. Commenters are welcome to share their experiences of the various sites.

Weblogs, Inc. - Apply to blog for one of their ninety plus blogs or submit your own topic idea. They will pay you per post that you write and you must meet their minimum post requirements.

PayPerPost - Get paid as much as $500 or more a month writing articles and reviews of their sponsors on your blog.

Blogsvertise - Their advertisers pay you to mention and talk about their websites, products and services in your own blog.

Review Me - After your blog has been accepted in their network, they will pay you $20 to $200 per post that you write.

Smorty - Earn $6 to $100 dollars per post you write on your blog. Amount paid for each post depends on the overall popularity and page rank of your blog.

SponsoredReviews - Write reviews for their advertisers’ products and services on your own blog. They charge a 35% transaction fee for their services.

LoudLaunch - Blog about the advertisers campaign releases that meet your interests. They pay once a month.

Blogitive - Get paid weekly via PayPal for posting stories that interest you.

BloggerWave - Select the advertiser opportunities that best suit your blog and write reviews on their products and services.

InBlogAds - Write about websites, products, services and companies on your blog and get paid for it.

BlogToProfit - Make $250 dollars or more by writing new posts on your blog.

Creative Weblogging - Write 7 to 10 posts per week for their network and they will pay you $225 per month.

WordFirm - Make money publishing books as a freelance writer from home.

451 Press - Write for a blog within their network and receive forty percent of all generated revenue.

Digital Journal - Network of bloggers that get paid to report on newsworthy articles through their blogs.

BlogBurner - Sign up for a free blog and get paid for writing new posts. Your commissions are generated through Adsense clicks.

Squidoo - Earn money by writing your new blog, or choose to donate your earnings to charity.

About.com - Become a paid guide writing articles for About.com. Compensation depends on the growth of your page views.

DayTipper - Earn $3 for every short tip you write and get published.

Helium - Earn a share of their advertising revenue by writing articles in their channels.

Dewitts Media - Get paid to write your own blog. This site requires you have a minimum page rank of 3 to sign up.

BOTW Media - Make money writing a blog for their blogging network.

CreamAid - Get paid to submit blog posts in their directory.

BlogFeast - Generate revenue from pre-installed Google Adsense ads when you blog in their network.

Mashable - Mashable hires freelancers and new staff, offering one of the largest platforms for tech bloggers.

Google Adsense - Most popular pay-per-click advertising provider. Make anywhere from $0.01 to $5.00 plus per click on site relevant ads.

Text-Link-Ads - Approve or deny the advertiser links that appear on your site. They pay you 50% of the sale price for each text link sold on your website.

BlogAds - The average blogger makes anywhere from $50 to $5000 dollars a month selling blog ads. To participate in this program you will need to get sponsored by someone in their network.

LinkWorth - Here you will find eleven different options to fit your advertising needs. Choose from text based advertisements, sponsored ads and paid blog reviews to name a few.

CrispAds - Access to over six thousand advertisers in their pay-per-click program. You choose the advertisers that suit you best.

Chitika - Offers six types of advertising to fit your needs.

AzoogleAds - Delivers targeted advertisers to their network of publishers to bring you the most profitable solutions.

Vibrant Media - Offers in-text contextual based advertisements.

MediaFed - Place advertisements in your blog’s RSS feed to generate additional revenue.

Qumana - Embeds ads directly into your posts. Ads are generated from keywords that you select. Not particularly popular with readers.

PeakClick - Austria based pay-per-click provider. Provides automatic insertion of site targeted ads.

DoubleClick - Offers a full suite of products for publishers that enable you to forecast, sell inventory, serve ads and analyze campaigns online and through other digital channels.

Tribal Fusion - They offer reliable payments, free ad-serving technology, a dedicated account manager and up-to-date, real-time reporting, with a 55% payout. Must go through an approval process.

AdBrite - Approve or reject any ads purchased for your sites. Also gives you the ability to sell ads direct with “Your Ad Here” links.

ThankYouPages - Shows ads based on demographics and relevancy. Majority of traffic must originate from U.S.

Clicksor - Inline text link advertising, underlines words directly in your posts making them clickable advertisements. Once more, we’d say that inline ads are not popular with regular blog readers.

TargetPoint - Contextually and search targeted pay-per-click ads.

IndustryBrains - Place relevant contextual text listings and graphical ads on your site.

BloggingAds - Post one-time ads on your site. Pays via PayPal.

BulletAds - Performance based online advertising network.

AdsMarket - Match your traffic to handpicked advertisers with top-converting products and services.

ROIRocket - Targeted campaigns specific to your marketing needs.

AdKnowledge - Offers complete outsourcing of your advertising management. Runs ads in websites, email and search engine inventory.

Yes Advertising - Payouts for running ads from their sponsors. Also offers a referral program that pays 20% of the referred webmasters earnings.

RevenuePilot - Offers pay-for-performance and pay-per-click advertising for your sites.

SearchFeed - Integrates paid advertisements into your site’s search feature.

Bidvertiser - Display text ads on your site and advertisers bid for placement.

Pheedo - Monetize your RSS feeds with this program.

ValueClick media - Generate revenue by displaying ads through banners, pop-unders and rich media. Be warned that pop-unders are unpopular these days.

OneMonkey - Another text based advertising program.

Yahoo Publisher Network - Use the internet giant, Yahoo, to display targeted ads on your site.

Q Ads - Monetize your site by placing ads anywhere you can add a picture.

Amazon Associates - Link to Amazon’s products and services and earn up to 10% of the sale price. Converts well for product-focused sites.

ClickBank - Over 10,000 products to promote with commissions as high as 75%.

Commission Junction - Promote the advertiser’s products and services in exchange for a commission on leads or sales.

LinkShare - Pay-for-performance affiliate marketing network. Gives you the ability to use individual product links on your site and generate revenue from sales.

Affiliate Fuel - Serves as a middle man to bring publishers and advertisers together to promote products and services.

LinkConnector - Affiliate marketing network that offers a zero tolerance fraud policy to keep you safe while conducting business.

LeadPile - Affiliate network that allows you to generate and sell trade leads to the highest bidder.

Forex-Affiliate - Affiliate program that allows you to earn commissions from trading Forex (currency exchange) online.

incentAclick - CPA (cost-per-action) affiliate program that guarantees the fastest ROI in the industry.

AdPlosion - Earn revenue by selling leads, clicks and products from their advertisers. Also runs an incentive points program in addition to your commissions.

AffiliateFuture - Another affiliate program that pays you for generating leads, sales and clicks.

ClixGalore - Affiliate network consisting of 7500+ advertisers for you to choose from.

ThinkAction - Affiliate network that claims to have the top payouts and the possibility of earning over $100,000 dollars per month.

RocketProfit - Affiliate network, pays via check after your commissions reach $25 dollars.

CafePress - Earn affiliate commissions by selling your personally branded merchandise.

Avangate - Make money selling popular computer software titles through your site.

Dada.net - Social site with a revenue sharing program that pays you for referring friends and driving traffic.

Jyve - Pays you to provide answers, advice and peer support to people in need of some help.

Cruxy - Specializes in social video, but serves as a venue to sell your digital media.

BitWine - Get paid to give advice and answer questions for people, on subjects of your interests and choice.

Ether - Make money answering questions for your peers over the phone. You set your rates and call availability.

UpBlogger - Social network site that pays you based on the amount of visits you receive to your uploaded content.

JustAnswer - Help others solve their problems and earn money for your knowledge.

MetaCafe - Upload your videos and earn money based on the number of views you receive.

ChaCha - Get paid to offer support to members of their community.

AssociatedContent - Earn money by uploading your videos, text, audio and images to their site. Earnings are determined by the exposure you receive from your content.

myLot - Pays you for posting, commenting and using their social network.

KnowBrainers - Another site that pays you to get involved with the community and answer questions. Optionally you can answer questions through the RSS feeds on your own blog.

Google User Research - Google Pays you money to participate in their user research studies online.

Microsoft Research Panel - Get paid from Microsoft for providing feedback on their products.

Amazon Mechanical Turk - Amazon pays you to complete simple tasks that their computers can’t understand. Payments are a matter of cents.

eJury - Earn $5 to $10 dollars per verdict rendered as a mock juror for practice trials.

WorkingSOL - This company pays you to handle technical support for many large companies. You can work from home on the computer or by phone and decide what times you are available.

Appingo - Always looking for experienced copy editors and proof readers. Must submit a resume.

IntelliShop - Pays you to shop at stores in your area and write a review of your experience.

Mahalo Greenhouse - They pay $10 to $15 dollars per site you submit to their directory.

Focus Pointe Global - Get paid to join their focus groups and voice your opinion. Available to teens and adults.

Agloco - Sign up, download their toolbar and get paid to surf the internet. This site has been criticized as a “pyramid scheme”, although the founders deny the allegation.

Arise - Make money providing phone, web and email support and sales for 40 plus companies in their network.

CraZoo - Earn money for starting new threads and posting in online forums.

Tutor.com - Get paid to tutor people online.

ForumBoosting.com - Make money posting in forums across the internet.

Share-A-Pic - Earn money by uploading and sharing your pictures on their website.

Opuzz Voice - Earn money by doing voice overs for their clients online.

SlashMySearch - Get paid to search the internet with their search engine.

Adsense is not a get rich quick scheme

Posting to message boards, comments, article writing, social bookmarking, link exchange, good content, good meta tags, one way linking ect?

All the things mention above are a waste of time.

All you need is a site that has real value. Ones that people go "wow" and link to and bookmark.
No amount of messing with technicalities will work. Sticking ads on thousands of pages of "articles" will not help much. If there are already sites with similar info then unless yours is totally head and shoulders above the best of the rest then you can forget it.

Earn the huge figures from adsense its not easy but you can earn much more than your monthly figures from your day job without ever updating or adding to a page.

You need that something special in the same way that a best selling writer in the real world has over all the dusty unsold books in the back of the store.

If the site(s) are the interlinked blogged ones with no "real" content other than copied and pasted wiki stuff chasing the likes of Mesothelioma (and every other supposed high paying keyword) ones in your profile I am very surprised you make as much as you do! Nothing original there!

I suggest, you create a "unique" site and talk about something you enjoy. It will take a few years before your site get popular but through hard work, it will pay off.

With Adsense, you can able to buy a house, a car, and a great job I could never asked for. You can wake up happy and excited to update your site everyday. And you don't even think how much you can earn with Adsense. You just love what you do. Of course, getting paid for it is not bad. Not bad at all.

Don't lose hope. Remember, do something you enjoy on the web. It may be photography, blogging, funny stories, cars... choose what you love best.

Same thing when you watch a movie. When a friend of mine saw a particular movie he likes, he recommends it to me. And i, in return, will go see the movie. Then I talk to my other friends about it and he goes to see the movie too.. so it goes..

When your site is that good, your visitors will talk about it in other forums, chatrooms, or their friends at school.

I think to make any decent amount of money with Adsense (or worse, affiliates), you have to dedicate the same time and energy as if you had a second partial time job. Learn as much as if you were taking a few courses in college. And do it for a year or two on meager web revenues.

You're right, it takes some talent to either program something useful and original, or write some great content. But also a lot more.

If you have compelling content that people need in their daily lives the only thing you need to do is work on traffic and AdSense optimization, those are the only two secrets.

HOWEVER, if you're really passionate about the topic, and the site is killer, and you have solid and loyal traffic, you could rock out with AdSense.

Learn about what your site is about instead, immerse yourself in it, become an expert and share your expertise, get people involved, coming back for more, telling their friends, linking to you.
It boils down to bums on seats - if a site is not a quality one with compelling content its market is self-limiting and so is its income.

And you learn what is best practices when using AdSense... placement of ads... use of code to contcentrate the right ads, etc.

You need to build real sites with real content and get links, links, links (the right links) pointing to them.

Adsense Economics 101

more unique content = more adsense dollars

poor content + excessive marketing spend = fewer adsense dollars

Sites good, interesting and unique enough to encourage revisits, bookmarks and backlinks will (almost) always trump sites with average content, forgettable style, and poor content:ad ratio.

On the other hand there are many, many so-called experts telling/selling people the 'secrets' to getting rich quick on AdSense, and apparently there is a virtually endless market for their predictable and simplistic nonsense about focusing on high paying keywords.

Focus on what you know, focus on where you can add value, focus on what is interesting to you and to your users.

What you need is content that stands on its merits and performs day in day out. So that the people who click through once from a forum post see something they like, come back, link to you, recommend your site etc.

Create a fantastic free resource and give it away. It could be a program, some cool CSS, templates, a video ... a million other things. But they've got to be exceptional, different, newsworthy, clickworthy...

Become an expert in some niche, give your advice away, appear on radio shows, do interviews.

Hire people to write content for you. A little research should find you good writers at fairly affordable prices. Write unique stuff, compile volumes of really useful information, make your info so good that the relevant Wikipedia pages look like a crap, down market rip-off. Then spend money to get your site noticed enough for the links to snowball.

But with the right type of website, proper optimization and presentation of the ads, and good amount of traffic, you can earn a lot from Adsense even with only 1 website.

Start something that's up and coming. How about a site (blog) on hybrid cars. they are popular and will likely only increase in popularity. My knowledge of them ends at the Prius, but you could be an expert. Show pictures of the new ones coming up, write about trends, test drive some at the dealership (might be good source for info as well) and give some reviews.

Example

Heres a clue...

You want to advertise your combined harvester site with adwords.

Or

You want to advertise your dvd site on adwords.

So...

Now how many combined harvester sites that are info rich and full of real tests reviews and in depth experience and knowledge are there out there to advertise on? Very few! And its a huge profit margin item so the advertiser can afford a at very least a few dollars a lead! And there are only a few thousand sites with the search "combined harvester review". Most of which are forums, junk pages, business directories etc

You stand to be 1 on google search results if you know MORE about theswe things than any other website and have good incomming links because of it. Problem is that in this case its unlikely that you know enough to produce a winning site unless you spent your life working with and repairing them. That site will make good money.

How many DVD review sites are there? Millions... Anyone can make one of those... and thats exactly what happens. Now ads are cheap! Masses of inventory! And a low budget/markup item. And you have to get traffic to your dvd adsense site when there are 221.000,000 pages found for DVD Review! Now you wont make much with a dvd review site will you.

So its like this. You have to have something to give that isnt already out there that stands head and shoulders above what anyone else can do. Or an idea that offers something that is new and useful. Etc.

Writing thousands of "articles" that nobody wants about stuff thats already out there is useless and hard work.

If you dont know enough to do the combined harvester example then basically you are not going to make loads of money because you have nothing to give!

No amount of explaining why what I or others that do "get it" do seems to filter through! Real interesting unique content is all that matters. And content isnt just some words you added once the site was built...

But all of that stuff is unimportant. Only the strength of content or idea matters to the readers. In fact not looking slick helps if anything as people can see its real and not computer generated crap.

If web content is king then web design is the queen. A shallow site won't fool anybody but on the other hand, a plain looking site faces a serious challenge in being accepted. Alot of webmasters use both measures to decide whether or not to link to a site. Given the same quality of content, a nice looking site will get more links than a plain one.

I'm sure there are other examples and yes, these are anomolies but it just goes to show that sometimes the "me too" sites become the main players.

Friday, July 13, 2007

Social Bookmarking

Seven things you need to know about social book marking.

What is it?

Social bookmarking is the practice of saving bookmarks to a
public Web site and “tagging” them with keywords. Bookmarking,
on the other hand, is the practice of saving the address of
a Web site you wish to visit in the future on your computer. To
create a collection of social bookmarks, you register with a social
bookmarking site, which lets you store bookmarks, add tags of
your choice, and designate individual bookmarks as public or
private. Some sites periodically verify that bookmarks still work,
notifying users when a URL no longer functions. Visitors to social
bookmarking sites can search for resources by keyword, person,
or popularity and see the public bookmarks, tags, and classification
schemes that registered users have created and saved.

Who is doing it?

Social Bookmarking dates back just a couple of years, when sites
like Furl, Simpy, and del.icio.us began operating. Other social
bookmarking sites include de.lirio.us, an open source version of
del.icio.us, and citeulike, a social bookmarking site for academic
papers. Social bookmarking is particularly useful when collecting
a set of resources that are to be shared with others. Anyone can
participate in social bookmarking.

How Does it work?

Social bookmarking opens the door to new ways of organizing
information and categorizing resources. The creator of a bookmark
assigns tags to each resource, resulting in a user-directed,
“amateur” method of classifying information. Because social
bookmarking services indicate who created each bookmark and
provide access to that person’s other bookmarked resources,
users can easily make social connections with other individuals
interested in just about any topic. Users can also see how many
people have used a tag and search for all resources that have
been assigned that tag. In this way, the community of users over
time will develop a unique structure of keywords to define resources—
something that has come to be known as a “folksonomy.”


Why is it significant?

Activities like social bookmarking give users the opportunity to
express differing perspectives on information and resources
through informal organizational structures. This process allows
like-minded individuals to find one another and create new communities
of users that continue to influence the ongoing evolution
of folksonomies and common tags for resources. Using a folksonomy-
based tool for research lets you take advantage of the
insights of other users to find information related to the topic you
are researching, even in areas that aren’t obviously connected to
the primary topic. If you are looking for information about sailing,
for example, you might find that other users saw a connection
between sailing and boat repair, taking you in new, potentially
valuable directions. These kinds of tools also encourage users
to keep coming back because the folksonomy and the collections
of resources are constantly changing. It’s easy to imagine
assigning a value for individual resources, resulting in a ranking
system that functions as a collaborative filter.


What are the downsides?

By defination social bookmarking is done by amateurs. There is
no oversight as to how resources are organized and tagged. This
can lead to inconsistent or otherwise poor use of tags. For example,
if a user saves a bookmark for a site with information about
greyhounds but only tags the site with the term “greyhound” and
not also with “dogs” or perhaps “dog racing,” that resource might
never be found by someone looking for information about breeds
of dogs. Because social bookmarking reflects the values of the
community of users, there is a risk of presenting a skewed view
of the value of any particular topic. For example, users might
assign pejorative tags to certain resources. In addition, social
bookmarking means storing data in yet another location that you
have to maintain and update.


Where is it going?

The technology behind social bookmarking is not complex,
which means the threshold to participate is low, both for Web
sites offering such services and for users. The ideas that social
bookmarking is built on are working their way into other applications;
the practice of tagging information is being extended to
other types of resources, such as multimedia files and e-mail.
This shift away from formal taxonomies may have important
implications for how user communities are born and how they
function. As the landscape for online resources changes and new
systems of classifying those resources emerge and mature, the
design and function of databases themselves may ultimately be
changed to accommodate new ways of managing information.


What are the implications for teaching and learning?

Tagging Information resources with keywords has the potential to
change how we store and find information. It may become less
important to know and remember where information was found
and more important to know how to retrieve it using a framework
created by and shared with peers and colleagues. Social
bookmarking simplifies the distribution of reference lists, bibliographies,
papers, and other resources among peers or students.

Successful Site in 12 Months with Google Alone

The following will build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyones favorite a self starter.

A) Prep work and begin building content. Long before the domain name is settled on, start putting together notes to build at least a 100 page site. That's just for openers. That's 100 pages of real content, as opposed to link pages, resource pages, about/copyright/tos...etc eg: fluff pages.

B) Domain name:
Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding. (that is a whole 'nother article, but learn the lesson as it applies to all of us).

C) Site Design:
The simpler the better. Rule of thumb: text content should out weight the html content. The pages should validate and be usable in everything from Lynx to leading edge browsers. eg: keep it close to html 3.2 if you can. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring. Stay away from heavy: flash, dom, java, java script. Go external with scripting languages if you must have them - there is little reason to have them that I can see - they will rarely help a site and stand to hurt it greatly due to many factors most people don't appreciate (search engines distaste for js is just one of them).
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.
You can also go the other route and just throw everything in root (this is rather controversial, but it's been producing good long term results across many engines).
Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability.

Learn the lesson of Google itself - simple is retro cool - simple is what surfers want.

Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be the difference between success and not.

The pages:

D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can - I trust you are getting the idea here. Over 5k and under 10k. Ya - that bites - it's tough to do, but it works. It works for search engines, and it works for surfers. Remember, 80% of your surfers will be at 56k or even less.

E) Content:
Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Overture keyword suggester and find the core set of keywords for your topic area. Those are your subject starters.

F) Density, position, yada...
Simple old fashioned seo from the ground up.
Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about it). Use good sentences and speel check it ;-) Spell checking is becoming important as se's are moving to auto correction during searches. There is no longer a reason to look like you can't spell (unless you really are phonetically challenged).

G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing.

I) Put it Online.
Don't go with virtual hosting - go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content).
Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site online, than no site at all. You want it flushed out from the start.

Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don't have the budget, then try for a freebie on Yahoo (don't hold your breath).

J) Submit
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Now comes the hard part - forget about submissions for the next six months. That's right - submit and forget.

K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals based on log files (don't use a lame graphic counter - you need the real deal). If your host doesn't support referrers, then back up and get a new host. You can't run a modern site without full referrals available 24x7x365 in real time.

L) Spiderlings:
Watch for spiders from se's. Make sure those that are crawling the full site, can do so easily. If not, double check your linking system (use standard hrefs) to make sure the spider found it's way throughout the site. Don't fret if it takes two spiderings to get your whole site done by Google or Fast. Other se's are pot luck and doubtful that you will be added at all if not within 6 months.

M) Topic directories.
Almost every keyword sector has an authority hub on it's topic. Go submit within the guidelines.

N) Links
Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing - or two). Find sites that have links pages or freely exchange links. Simply request a swap. Put a page of on topic, in context links up your self as a collection spot.
Don't freak if you can't get people to swap links - move on. Try to swap links with one fresh site a day. A simple personal email is enough. Stay low key about it and don't worry if site Z won't link with you - they will - eventually they will.

O) Content.
One page of quality content per day. Timely, topical articles are always the best. Try to stay away from to much "bloggin" type personal stuff and look more for "article" topics that a general audience will like. Hone your writing skills and read up on the right style of "web speak" that tends to work with the fast and furious web crowd.

Lots of text breaks - short sentences - lots of dashes - something that reads quickly.

Most web users don't actually read, they scan. This is why it is so important to keep low key pages today. People see a huge overblown page by random, and a portion of them will hit the back button before trying to decipher it. They've got better things to do that waste 15 seconds (a stretch) at understanding your whiz bang flash menu system. Because some big support site can run flashed out motorhead pages, that is no indication that you can. You don't have the pull factor they do.

Use headers, and bold standout text liberally on your pages as logical separators. I call them scanner stoppers where the eye will logically come to rest on the page.

P) Gimmicks.
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.

Q) Link backs
When YOU receive requests for links, check the site out before linking back with them. Check them through Google and their pr value. Look for directory listings. Don't link back to junk just because they asked. Make sure it is a site similar to yours and on topic.

R) Rounding out the offerings:
Use options such as Email-a-friend, forums, and mailing lists to round out your sites offerings. Hit the top forums in your market and read, read, read until your eyes hurt you read so much.
Stay away from "affiliate fades" that insert content on to your site.

S) Beware of Flyer and Brochure Syndrome
If you have an ecom site or online version of bricks and mortar, be careful not to turn your site into a brochure. These don't work at all. Think about what people want. They aren't coming to your site to view "your content", they are coming to your site looking for "their content". Talk as little about your products and yourself as possible in articles (raise eyebrows...yes, I know).

T) Build one page of content per day.
Head back to the Overture suggestion tool to get ideas for fresh pages.

U) Study those logs.
After 30-60 days you will start to see a few referrals from places you've gotten listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants.
If your site is about "oranges", but your referrals are all about "orange citrus fruit", then you can get busy building articles around "citrus" and "fruit" instead of the generic "oranges".
The search engines will tell you exactly what they want to be fed - listen closely, there is gold in referral logs, it's just a matter of panning for it.

V) Timely Topics
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site "Z" is coming out with product "A" at the end of the year, then build a page and have it ready in October so that search engines get it by December. eg: go look at all the Xbox and XP sites in Google right now - those are sites that were on the ball last summer.

W) Friends and Family
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. pssst: Here's the catch-22 about forums: lurking is almost useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the interaction - not by just reading.
Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of your keyword sector.

X) Notes, Notes, Notes
If you build one page per day, you will find that brain storm like inspiration will hit you in the head at some magic point. Whether it is in the shower (dry off first), driving down the road (please pull over), or just parked at your desk, write it down! 10 minutes of work later, you will have forgotten all about that great idea you just had. Write it down, and get detailed about what you are thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It sounds simple, but it's a life saver when the ideas stop coming.

Y) Submission check at six months
Walk back through your submissions and see if you got listed in all the search engines you submitted to after six months. If not, then resubmit and forget again. Try those freebie directories again too.

Z) Build one page of quality content per day.
Starting to see a theme here? Google loves content, lots of quality content. Broad based over a wide range of keywords. At the end of a years time, you should have around 400 pages of content. That will get you good placement under a wide range of keywords, generate recip links, and overall position your site to stand on it's own two feet.

Do those 26 things, and I guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.

Five important Techniques to make money

Five Important Techniques to make money on google Adsense


For several months now I have seen many products that promise to get you listed in the top of the search engines. Many of these products are useless, and people just end up wasting their money. In the near future to make money with Google Adsense you aregoing to have to learn to drive traffic to your site without the help of search engines.

The 5 techniques below will show you exactly how to get traffic to your website and profit from those visitors clicking on your Google Adsense ads.

1. Find a topic you can create a two part article on. Write part one of your article and place it on a page on your website. PlaceGoogle Adsense ads next to your article. (Example:http://marketingforrealpeople.com/joint-venture-ideas.htm) Nextyou will want to create part two of your article and make sure to make reference to your first article in your second article. Take part two of your article and submit it to ezine publishers, andarticle directories.Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the webpage that you have part one of your article on.

2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to theirsubscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!

3. Find a profitable topic and create a 5-10 website about thetopic. Make sure to place Google Adsense ads on your website along with the content. Next you will want to create a mini-ebook or report about the topic, and include affiliate links for products and services related to your topic. Take your mini-ebook or report and give it to website owners and ezine publishers who can reach your target market. Allow them to brand the affiliatelinks in your mini-ebook or report with their own affiliate links. Within your mini-ebook or report, you'll want to make many references to the website you created for this topic that have your Google Adsense ads on it. Whoever passes this mini-ebook or report around will be driving traffic to your site, and you'll profit from those that click on your Google Adsense ads.This technique uses viral marketing which in my opinion is one of the most powerful marketing techniques around. You can get some added exposure by submitting your ebook to ebook directories. You can find a list of ebook directories by going to:http://www.marketingforrealpeople.com/ebook-directory-list.htm.

4. Take a couple of articles that you have written, and upload them to your website. Make sure to place your Google Adsense code next to your article. Now take the URL of your articles and place the URL in your signature line in your email or forum signature line.With this one easy technique, I've made up to $46 a day for spending a few minutes putting the URLs into my signature line.

5. Create a mini ecourse on a topic that you know about or do research on a popular topic and create a mini course for it. Take each day of your course and place it on it's own website. Day one will have it's own page. Day two will have it's own page, and soon. Make sure you place Google Adsense ads on each of these pages also.When people sign up for your ecourse instead of emailing them the content, send them to the website address where the content is.The key to this is putting your Google Adsense ads before the content.By using this technique you are not only building a subscriber list, but you'll also profit from people who click on your GoogleAdsense ads when visiting to read your ecourse.In the future I will be writing more articles on how to profit with Google Adsense without having to use any SEO techniques. By using the techniques above, you are working smarter and not harder, and that's really the key to making money with GoogleAdsense.Liz Tomey has been making a nice income from Google Adsense forthe last year and half. Learn how she uses no search engine optimization, keyword research or expensive software to make easymoney with Google Adsense at http://tomeymarketing.com/cgi-bin/uam/x.cgi?a=r&id=1&aid=656&p=57

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